Using LinkedIn as an Artist
Most artists overlook LinkedIn.
They think it’s for corporate people.
Suits. Recruiters. Office jobs.
But if you actually understand how to use it…
It becomes one of the most powerful tools to get booked, build partnerships, and connect with the exact people who make decisions.
Because behind every brand, every campaign, every event…
There’s a person.
And they’re all on LinkedIn.
Shift how you see yourself
If you’re an artist, you’re not “just creative.”
You are:
a brand
a service
a solution
You help companies:
create moments
build experiences
tell stories
connect with audiences
Once you understand that, LinkedIn makes sense.
Because now you’re not just posting for attention.
You’re positioning yourself where decision-makers already are.
You can literally find the people
Let’s say you want to work with a brand like Universal Music Group.
Most artists would:
tag them on Instagram
hope someone sees it
maybe send a generic email
But on LinkedIn, you can actually go deeper.
You can:
search the company
click into “People”
see exactly who works there
And more importantly, you can find:
Marketing Managers
Brand Managers
Partnerships Managers
Talent Coordinators
The people whose job is to find talent, create campaigns, and collaborate.
Then you reach out, properly
This is where most people get it wrong.
They either:
don’t reach out at all
or send something too pushy, too long, or too generic
The goal isn’t to sell straight away.
It’s to start a conversation.
Something simple, like:
“Hey [Name], came across your profile while looking into [Company]. I’m an artist working across [your space], and I really like what you’re doing with [specific project or campaign]. Would love to connect.”
That’s it.
No pressure.
No pitch.
Just relevance and respect.
Why this works
Because you’re doing what most people won’t.
You’re:
being intentional
being specific
actually going to the source
Instead of hoping someone finds you,
you’re putting yourself in front of the right people.
And over time, that compounds.
One connection turns into:
a conversation
a meeting
a small opportunity
a bigger opportunity
It’s not about being perfect
A lot of artists hesitate because they think: “My LinkedIn isn’t ready.”
“I don’t have enough experience.”
“I don’t know what to say.”
But the truth is, most people on there are just people.
They’re not expecting perfection.
They’re looking for:
genuine people
clear communication
something interesting
If you can do that, you’re already ahead of most.
Build, don’t just scroll
LinkedIn isn’t just for messaging.
You can also:
post about what you’re working on
share behind-the-scenes of projects
talk about your journey as an artist
highlight performances, collaborations, and ideas
Not in a polished, corporate way.
In a real way.
Because that’s what stands out.
The long game
This isn’t about sending 10 messages and landing a deal tomorrow.
It’s about building a network.
A room of people who:
know who you are
understand what you do
see your consistency over time
And when the right opportunity comes up…
You’re already in the conversation.
Final thought
You don’t need to wait to be discovered.
You can go directly to the people who are already looking for someone like you.
So next time you think about where your next opportunity might come from…
Don’t just look at social media.
Open LinkedIn.
Search the brands you want to work with.
Find the people behind them.
And start the conversation.
Because being an artist today isn’t just about talent.
It’s about knowing how to position yourself.
And LinkedIn is one of the most underrated ways to do it.